Kristy Birchard, product owner, patient engagement, highlights the importance of patient centricity in trial design in the first of four video interviews with Applied Clinical Trials.
In part one of a four part video interview, Kristy Birchard, YPrime’s product owner, patient engagement, emphasizes the importance of incorporating patient and caregiver perspectives into clinical trial design to achieve true patient centricity. Birchard discusses how patient centricity should not just be a buzzword but a fundamental shift in how trials are designed and conducted. She argues that understanding patient needs and priorities is crucial and should be integrated into the research ecosystem from the outset. This approach involves engaging patients and caregivers early in the process to ensure their invaluable lived experiences shape industry priorities and decision-making.
Birchard highlights that a patient-centric approach can help avoid common challenges in clinical trials, such as difficulties in data collection, patient recruitment, and retention. By involving patients and caregivers from the beginning, sponsors can design protocols that are feasible and meaningful to participants. She uses the analogy of teamwork, suggesting that while trials can be developed quickly in isolation, effective and successful trials require collaboration with patients, caregivers, and other stakeholders. This collaborative approach ensures that trials are not only efficient but also truly reflective of patient needs.
Applied Clinical Trials Focus on Patient Engagement
4-Part Video Interview with YPrime’s Kristy Birchard
- Incorporating Patient and Caregiver Perspectives
- Strategies to Bridge Gaps Between Study Participants and Industry
- Leveraging eCOA Technologies to Create Greater Patient Centricity
- Patient-centric Approaches in Designing and Creating Products