An eCOA Story: Did a Marshmallow Threaten Data Accuracy?

In a recent study, a clinical trial sponsor faced a strange problem as part of an eCOA implementation—an Android limitation changed an important data point, a smiley face icon, into a marshmallow emoji.

This case study shows how YPrime worked with a top 10 pharma company to address a unique Android OS issue that threatened data collection accuracy. With our industry-leading eCOA technology, experience, and strong license holder relationships, we were able to remove the disruptive ‘marshmallow effect’ and preserve the integrity of the data collected. This ensured the digital response options were equivalent to the paper questionnaire, providing a seamless user experience.

Download the case study to learn:

How Swift Action Preserves Data Integrity: Discover how a user-friendly design and an advanced, configurable eCOA platform enable high-quality data collection and participant engagement.

The Importance of Early Engagement: Understand how proactive engagement with the copyright holder and a deep understanding of licensure nuances can prevent potential study delays.

The Power of YPrime eCOA in Action: Find out how YPrime’s eCOA platform delivers speed, flexibility, certainty, and quality standards that are 50% higher than the industry average.

Don’t let the unexpected derail your clinical trial. Download the case study now and see how YPrime’s eCOA platform can help your organization solve for certainty and avoid trial delays.

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P.S. Be sure to learn more about YPrime’s industry-leading eCOA platform.