Kristy Birchard, product owner, patient engagement, touches on the importance of utilizing patient-reported outcomes, in the third video interview in a series.
In the third installment of a video interview with Applied Clinical Trials, YPrime’s Kristy Birchard, product owner, patient engagement, discusses the role of electronic clinical outcome assessment (eCOA) technologies in enhancing patient-centricity within clinical trials. Birchard emphasizes the significance of patient-reported outcomes (PROs) in providing patients with a voice in the clinical trial process. She highlights that ePROs allow patients to report symptoms conveniently from home, offering flexibility and a more significant role in managing their health. This approach not only facilitates better data collection but also empowers patients by integrating their experiences and insights into the scientific process.
Birchard advocates for the value of ePROs in the clinical trial industry, noting that they can transform how patients interact with healthcare systems. By enabling patients to actively participate in reporting their health conditions, eCOA technologies contribute to a more patient-centered approach, ensuring that patient experiences are considered in research and treatment development. This shift towards patient-centricity is crucial for developing tools and methodologies that genuinely reflect patient needs and improve overall healthcare outcomes.
Applied Clinical Trials Focus on Patient Engagement
4-Part Video Interview with YPrime’s Kristy Birchard
- Incorporating Patient and Caregiver Perspectives
- Strategies to Bridge Gaps Between Study Participants and Industry
- Leveraging eCOA Technologies to Create Greater Patient Centricity
- Patient-centric Approaches in Designing and Creating Products