In part two of the video interview series with Applied Clinical trials, Kristy Birchard, YPrime’s product owner, patient engagement, highlights strategies sponsors can employ to bridge the gaps between study participants and the industry, ensuring open and continuous dialogue and achieving true patient centricity.
Kristy Birchard, product owner, patient engagement at YPrime, explores strategies to bridge the gap between study participants and the clinical research industry, focusing on achieving true patient centricity. Birchard emphasizes understanding the historical context behind these gaps and advocates against extractive engagement practices. She highlights the importance of building mutually beneficial relationships with patient communities, inspired by the Patient-Centered Outcomes Research Institute (PCORI). Birchard stresses the need for sponsors to provide feedback on how patient contributions influence decision-making and product development, and to ensure study results are accessible to trial participants.
Additionally, the article situates this discussion within the broader context of clinical trials, mentioning topics like regulatory concerns, the use of real-world data (RWD), and the role of artificial intelligence in clinical trial enrollment. These discussions reflect ongoing efforts to enhance patient engagement and streamline research processes. The article underscores the necessity of intentional and meaningful engagement with patient communities, advocating for practices that foster long-term relationships and transparency in clinical research.
Applied Clinical Trials Focus on Patient Engagement
4-Part Video Interview with YPrime’s Kristy Birchard
- Incorporating Patient and Caregiver Perspectives
- Strategies to Bridge Gaps Between Study Participants and Industry
- Leveraging eCOA Technologies to Create Greater Patient Centricity
- Patient-centric Approaches in Designing and Creating Products